AI search is changing personal injury marketing. Here is how to get named.

Injured people now ask ChatGPT and Google's AI summaries who to call. The firm that gets named wins the case before an ad ever loads. A practical guide to personal injury lead generation in the age of AI answers.

Someone gets rear-ended on the way home from work. Ten years ago they would have searched "car accident lawyer near me," scrolled past four ads, and called whoever looked biggest. Today a growing share of them open ChatGPT, or read the AI summary at the top of Google, and ask a real question in plain words: "Do I need a lawyer if the other driver was at fault and I'm still sore three days later?" The answer they get usually explains a few things, then names a few options. They call one of them. No ad was clicked. No landing page was visited. The case was decided inside the answer. That is the biggest change in personal injury marketing right now, and most firms are still budgeting as if it has not happened. ## What is actually changing Three things are happening at the same time. ### 1. Th…