The True Cost of Poor PI Intake: Lost Cases and Revenue

Many personal injury firms chase more leads, but neglect internal intake processes. This oversight costs them signed cases and revenue, often 30-40% of opportunities.

A common conversation in personal injury law centers on lead quality. Firms routinely ask, "Are these leads good?" This is a valid question. However, an equally critical, yet often overlooked, inquiry must follow: "What happens to these leads once we have them?" The answer often reveals a significant vulnerability. Our data, collected over years of working with elite personal injury firms, consistently shows that **30 to 40 percent of genuinely good cases are lost during the intake process**. These are not bad leads. These are qualified individuals with viable claims who never sign a retainer. This represents a substantial, preventable revenue drain for your firm. ## The Misplaced Focus on Lead Quality Alone Firms invest heavily in demand generation. They pay for ads, SEO, and referrals. T…