Shared Leads Are Subsidizing Your Competitors

When you buy shared leads, you are literally paying for your competitor's next case. We audited the numbers across 23 firms. The math is brutal.

## You Are Paying for Your Competitor's Cases This is not an opinion. It is arithmetic. When you buy a shared lead for $175, you are one of 3-5 firms receiving that same person's contact information. You are all calling the same prospect within minutes of each other. You are all spending staff time, phone minutes, and follow-up resources on the same individual. Only one of you signs the case. The other 4 firms just subsidized that firm's acquisition cost. If you are not the firm that signs, you paid $175 for nothing. Multiply that across 100 leads per month and you start to see the real damage. ## The Audit That Changed Our Minds We have onboarded 23 PI firms in the last 18 months. Before they switched to us, we audited their existing lead sources. The shared-lead findings were consistent …