Exclusive vs shared personal injury leads: the real cost per signed case

A cheap lead sold to four firms is not cheap. Here is how to compare personal injury leads by what actually matters: signed cases.

A shared lead looks like a bargain on the invoice. Then your intake team calls and hears, "I already talked to two other firms this morning." That is the moment the bargain disappears. If you buy personal injury leads, or are thinking about it, this guide will help you compare vendors on the only number that pays your bills: cost per signed case. ## What is the difference between shared and exclusive leads? A **shared lead** is one person's information sold to several firms at once. Sometimes it is two firms, sometimes five or more. Everyone gets the same name and phone number at roughly the same time. An **exclusive lead** goes to one firm only. Nobody else receives it. Most lead marketplaces and many aggregators sell shared leads, or sell "exclusive" leads that were collected from forms …