Buying personal injury leads: cost per lead vs. warm transfers vs. signed cases

There is more than one way to work with a personal injury lead provider. Here is how cost per lead, warm transfers and signed cases really compare, and how to pick.

Most firms start by asking "how much is a lead?" The better first question is "what am I actually buying?" Personal injury lead providers sell three very different things, and the price only makes sense once you know which one is on the table. ## The three ways to buy ### 1. Cost per lead You pay for each person who raises their hand: a form fill or a phone call from someone who says they were hurt in an accident. Your intake team calls them, screens them, and signs the ones that qualify. - **Best for:** firms with a real intake team that answers fast. - **Upside:** lowest price per unit, full control of the conversation, easy to test a new market. - **Downside:** your team does the qualifying, and some leads will never become cases. ### 2. Warm or live transfer The provider screens the ca…