Mass Tort Is a Trap for Most PI Firms Under $10M

Mass tort promises riches but delivers 3-7 year timelines and $6,200+ CPSC. For PI firms under $10M, it is a capital trap. Here is why doubling down on PI is the smarter play.

## The Pitch Sounds Great. The Math Does Not. Every few months, a mass tort company calls your firm with a pitch that sounds like free money. "Camp Lejeune cases are settling for $300K+. We can get you 50 cases for $150 each. Do the math." So you do the math. 50 cases × $300K = $15 million. Cost: $7,500. That is a 2,000x return. Where do you sign? Except that is not how mass tort works. And we have watched enough firms learn this the hard way to say it plainly: if your PI firm does less than $10M in annual revenue, mass tort will probably hurt you more than it helps. ## The Real Numbers The $150/lead number is the cost of a form fill. It is not a signed case. It is not even a qualified lead. It is a person who clicked an ad and entered their information. The actual CPSC for mass tort — wha…